Non-Violence Project, Unidad 59 Films Production and McCann Advertising are presenting "Violence Ends when Education Starts". The idea: a bus with two kinds of passengers, children and prison convicts.
The Non-Violence Project is a non-profit organization created in 1993 with the goal of preventing and reducing violence. The organization is headquartered in Switzerland and is active in many countries around the world. Its symbol, the Knotted Gun, is an international symbol of peace.
Our mission is to INSPIRE, MOTIVATE and ENGAGE people to solve conflicts without resorting to any form of violence. Through education and awareness, we measure the impact of our programs and we have a specific focus on youth as we believe in the power of young people as changemakers.